Good in Bed Survey Report #4

The full report is available in pdf format.


Sex, Relationships & the Holidays

KEY FINDINGS

  • Excluding Valentine's Day, the sexiest holiday was the Winter Holidays (e.g., Christmas, Hanukkah, etc.), supported by 36% of participants
    • Followed closely by New Year's Eve, supported by 33% of participants
  • Around 45% of men and women were much more likely to have sex on holidays compared to other times of the year, with around 35% indicating they were a little more likely
  • Valentine's Day and New Year's Eve were most likely to elicit extra effort to be sexual from a partner.
  • Thanksgiving and Halloween were least likely to elicit extra effort to be sexual from a partner.
  • There were not any significant gender differences in the extent to which different holidays impacted sex and relationships

BACKGROUND

Around the holidays, schedules get turned up-side-down, priorities change, and there is usually an overflow of visiting with family and friends. This shift in the flow of our days not only impacts our stress level and sleep cycle, but also our relationships. Unfortunately, this information doesn't come from research; it comes from anecdotal accounts of how much the holidays impact sex and relationship dynamics. Well, two major holidays are upon us, so we here at Good in Bed wanted to understand some of the science behind how the holidays impact sex and relationships. To do so, we gathered survey data from over 2000 men and women to quantitatively capture some of the information about the kind of role holidays play in your love lives.


METHODOLOGY

Data was collected through an online survey. Participants were recruited through various online forums (e.g., email listservs, online articles, social media websites) and directed to the study website. Potential participants were informed that a small incentive would be offered for involvement in the study (a code to redeem a free e-book from goodinbed.com, worth $5.95). There was an 85.1% completion rate with 2,561 beginning the survey and 2,179 participants completing the survey. Once all missing cases were removed, the final sample consisted of 2,167 participants: 1262 men (58.2%) and 905 women (41.8%). For sample characteristics broken down by gender, see Table 1.

Upon accessing the survey, participants were presented with a number of questions that assessed various demographic variables and current (or most recent) relationship dynamics followed by a number of questions on the impact holidays have on sex and relationships.

This study used a web-based data collection method. Internet surveys provide a more comfortable environment to collect data on sensitive issues such as sexuality, and therefore individuals were more likely to submit accurate sexual and relationship information online. All responses were completely anonymous and we did not collect any identifying information from participants.


DEMOGRAPHICS

  • 1262 men (58.2%)
  • 905 women (41.8%)
  • 92% heterosexual, 1.3% gay or lesbian, 5.3% bisexual, 0.6% uncertain or questioning, 0.8% other
  • 59.8% were married
  • 20.7% were seriously dating one person
  • 7.9% were casually dating one or more people
  • 4.7% were common-law or living together
  • 4.1% were engaged
  • 1.7% were seriously dating one or more people
  • The majority of the sample, 71.9%, were living with their partner at the time of data collection
  • Couples were in their current relationship for an average of 14 years and 5 months (Mdn = 10 years and 4 months)
  • 66.7% have children - of those, 23.4% have 1 child, 42.4% have 2 children, 21.9% have 3 children, 7.8% have 4 children, 5.5% have 5 or more children
  • 32.7% don't have children

The full report is available in pdf format.